We were commissioned by North Yorkshire County Council to create a brand to be used across multiple types of media and which would invoke a simple, energetic, inspirational tone, reaching out to families. This scheme was to encourage the public to think positively about changing their lifestyle.
We created simple figures and a carefully selected colour palette to grab attention and generate the right tone. Multiple maps, brochures, social media graphics and banners have been created so far and we’re delighted that the scheme is growing with its success. Lots of healthier, more active families in North Yorkshire!